OLEHENRIKSEN, the popular Scandinavian skincare brand, has teamed up with fashion designer Anine Bing for a new limited-edition product.

The collaboration, built around the theme of self-love, introduces a special Pout Preserve Peptide Lip Treatment. The new shade, called “I 🖤 Me,” features a mauve-pink tint with a glimmer finish and comes in a Strawberry Sorbet flavor.

Anine Bing, known for her modern Scandinavian-inspired fashion, played a key role in the design and creative direction of the lip treatment. This marks the continuation of Bing’s work with OLEHENRIKSEN after she was announced as the brand’s Scandi Brand Advisor in December 2023.

“We’re beyond excited to continue our partnership with Anine Bing through our first-ever Pout Preserve collaboration,” said Rachel Berg, OLEHENRIKSEN’s Vice President of Global Marketing. “The campaign, conceptualized by Anine, is inspired by self-love and the little moments of joy all around us.”

The Pout Preserve Peptide Lip Treatment is known for its hydrating and plumping properties.

The formula, enriched with peptides and botanical oils such as cloudberry seed oil, kokum butter and wild mango butter, promises fuller-looking lips in just one week. It also helps reduce the appearance of fine lines and leaves lips feeling soft and bouncy.

Bing, who has been using OLEHENRIKSEN products for nearly 20 years, expressed her excitement about the collaboration. “The project allowed me to design the packaging and take on the role of creative director, which was a delightful experience,” she said. “The glimmering shade was named in honor of self-love, and I hope it encourages others to shine their own light.”

The “I 🖤 Me” lip treatment will be available starting October 24, 2024, on OLEHENRIKSEN’s website and Sephora.com in North America. It will be available in Sephora stores on November 28, 2024, with a global rollout to follow. Priced at $22, the lip treatment is expected to be a hit among skincare and beauty enthusiasts.