Have you ever noticed how a road trip can change your perspective? The open road, the endless possibilities, the chance to discover something new around every corner—it’s like a reset for the soul. That’s the vibe Joao Maraschin is channeling with his latest collection, “ROAD TRIP,” which just made a splash at Copenhagen Fashion Week.

“My brand has always been a personal exercise of my creativity, evolving as I grow as a designer and as a person,” said Brazilian designer Joao Maraschin who graduated from London College of Fashion with a master’s degree in womenswear in 2020. “It is a living organism.

“Many things have happened in the last year that set me on the road to travel,” said Maraschin who was the first Brazilian designer to be shortlisted for the LVMH Prize in 2023 and who have collaborated with Alexander McQueen in September 2022. “I love travelling by car, and that inspired me to create ‘ROAD TRIP.’”

Maraschin has always been one to infuse his designs with personal meaning, and this collection is no different. He’s taken us along on his year of travels, weaving those experiences into every piece. It’s like he’s packed a suitcase full of memories, only instead of souvenirs, we get reimagined luxury basics, handmade macrame and denim that tells a story.

What I love about this collection is how it feels like a blend of the familiar and the new. Maraschin didn’t just create something fresh—he brought back pieces from previous collections, like old friends along for the ride. It’s like when you pack for a trip and make sure to include your favorite comfy sweater, but then you pick up a cool new jacket along the way. That mix of old and new is what makes “ROAD TRIP” so special.

And let’s talk about the colors. Maraschin introduced this beautiful blue into his palette, along with his signature off-whites, greens, oranges and reds. It’s like capturing the changing skies and landscapes as you drive—each color reflecting a different moment, a different mood. Plus, the skatepark setting of the show? Genius. It totally nailed the collection’s vibe of effortless, on-the-go style.

But here’s the thing—this collection isn’t just about looking great (although, let’s be honest, these pieces are stunning). It’s about feeling good too. Maraschin’s commitment to sustainability shines through in every detail. He’s collaborated with artisans, used responsibly sourced materials and brought a sense of purpose to every piece. It’s fashion that not only makes you look good but also lets you feel good about your choices.

In “ROAD TRIP,” Maraschin is inviting us all on a journey—one that’s about more than just fashion. It’s about discovery, growth and making connections along the way. So as you check out this collection, think about the stories these clothes could tell, the places they could go with you. Because in the end, it’s not just about the destination. It’s about the journey. And with Maraschin, that journey is full of creativity, sustainability and a whole lot of style.

The Art of Texture

Let’s talk about this show-stopping piece from Joao Maraschin’s “ROAD TRIP” collection, showcased at Copenhagen Fashion Week. The moment I saw it, I was immediately drawn in by the incredible texture—it’s like the dress was alive, each strand moving as if it had a story of its own to tell. This is a conversation between the designer, the material and the wearer.

The dress, with its deep V-neck and flowing, fringed layers, feels like something that’s been crafted by hand over countless hours. And in a way, it has—this piece is a reflection on the power of artisanal craftsmanship. You can almost sense the hands that carefully wove each strand, the attention to detail that went into ensuring every movement of the fabric tells a part of the narrative.

What’s particularly captivating about this look is how it manages to be both grounded and ethereal at the same time. The off-white, almost cream color plays against the model’s skin in a way that’s both subtle and striking. It’s a reminder that sometimes, the most impactful designs are the ones that let the material speak for itself.

But here’s what really makes this dress stand out: it’s not just beautiful, it’s meaningful. Joao Maraschin has always been about sustainability and ethical practices, and this piece is no exception. Made from recycled materials like fish wire and loom waste, the dress is as much about protecting our planet as it is about pushing fashion forward. Wearing this dress feels like making a statement—not just about style, but about values.

There’s something incredibly modern about the way Maraschin blends traditional techniques with a forward-thinking mindset. This dress feels like it’s part of a larger journey—one that takes us back to the roots of fashion as a craft while looking ahead to what fashion can be in a more conscious, thoughtful future.

As the model moved down the runway, the dress seemed to come alive, each step setting the fringes in motion. It’s almost as if the dress was designed to be experienced in motion, to create a visual symphony that resonates with the audience long after the show is over.

In a world where fast fashion often dominates, Joao Maraschin offers us something different—something slower, more deliberate and infinitely more meaningful. This dress is a piece of art that invites you to feel, to connect and to think about what you wear in a whole new way.

Effortless Edge

Joao Maraschin has done it again, presenting a look that’s as intriguing as it is effortlessly cool. When this outfit hit the runway at Copenhagen Fashion Week, it immediately grabbed my attention—not just for its unique aesthetic but for the story it seemed to tell with every step.

Let’s start with that top. At first glance, it might seem like just another printed tee, but look closer, and you’ll see the subtle genius at play. The olive green and white splattered effect feels like a nod to the unpredictability of a road trip, where every twist and turn leaves its mark. 

The cut is relaxed but intentional, giving off that perfect vibe of “I just threw this on,” while the knotted detail on the side adds a touch of personality. It’s casual, yes, but it’s also got that something extra that sets it apart from your everyday streetwear.

Now, onto the skirt. Oh, that skirt! This is where Maraschin’s signature craftsmanship really shines. The intricate weaving of fabric into a lattice-like structure is nothing short of art. There’s a delicate balance here between structure and fluidity, as the skirt moves with a kind of grace that belies its complex construction. The green and white tones mirror the top, creating a cohesive look that still manages to surprise and delight.

What I find particularly captivating about this outfit is how it manages to be both laid-back and elevated at the same time. The oversized knit bag and chunky sneakers ground the look, making it practical and wearable, but the overall effect is anything but ordinary. It’s like Maraschin is reminding us that comfort doesn’t have to mean sacrificing style—that you can be relaxed and still make a statement.

The whole ensemble feels like a love letter to those who live life on the go, who appreciate the beauty in the unexpected and who understand that fashion is as much about how you feel as it is about how you look. It’s the kind of outfit you can see yourself wearing on a sunny day, strolling through an open-air market or meeting friends for a casual brunch, all while knowing you’re turning heads with every step.

In a world where fashion can sometimes take itself too seriously, Joao Maraschin brings a refreshing sense of playfulness and ease. This look is proof that style doesn’t have to be fussy to be fabulous—it just has to be true to who you are. 

So, if you’re looking to add a little edge to your everyday wardrobe, take a page out of Maraschin’s book: embrace the unexpected, and don’t be afraid to mix comfort with couture.

A Splash with Color and Craft

When this look came down the runway, it was like a jolt of energy—bold, unapologetic and undeniably creative.

The first thing that hits you is the color. Maraschin plays with a palette that feels both grounded and electric at the same time. The mustard and deep burgundy tones of the oversized blazer are reminiscent of a vintage road trip, weathered and worn in all the best ways. 

But then there’s that unexpected punch of vibrant orange from the woven scarf—a piece so striking it feels like a piece of wearable art. The way it’s draped over the blazer, cascading down the sides, adds a layer of texture and movement that makes the entire outfit come alive.

What I love about this look is how it mixes the old with the new. The blazer has a classic silhouette, but it’s given a fresh twist with the splatter of colors, almost like it’s been dipped in a painter’s palette. It’s both nostalgic and contemporary, a perfect reflection of Maraschin’s ability to blend different eras and influences into something entirely his own.

And let’s talk about those leggings. The splash of red and white paint is playful, almost chaotic, yet it ties the whole look together. It’s as if Maraschin is telling us not to take fashion too seriously—to have fun with it, to experiment and to embrace the unexpected. 

Paired with chunky, utilitarian shoes, the leggings bring a sense of practicality to the look, grounding it in reality while still allowing for creative expression.

This outfit feels like it was made for the woman who isn’t afraid to stand out, who loves to mix and match and who sees fashion as an extension of her personality. It’s daring, it’s loud and it’s a little bit rebellious—but in the best possible way.

This look, in particular, feels like a vibrant adventure, full of twists and turns, highs and lows, but always with a sense of purpose. It’s the kind of outfit that makes you feel empowered, like you can take on whatever comes your way with style and confidence.

Where Streetwear Meets Abstract Expressionism

As this look hit the runway at Copenhagen Fashion Week, it felt like a moving canvas—a complementary blend of texture, color and silhouette that draws on both contemporary streetwear and the abstract expressionism of the mid-20th century.

The standout feature of this ensemble is the oversized hoodie, which immediately calls to mind the work of artists like Jackson Pollock. The vivid splashes of electric blue and fiery orange across the chest evoke the energy and spontaneity of Pollock’s drip paintings. 

It’s as if Maraschin took a brush to the fabric, capturing movement and emotion in every stroke. The addition of the metallic sheen adds depth, making the colors pop against the rich, earthy brown base of the hoodie. This is a work of art you can wear.

But Maraschin doesn’t stop there. The pants, with their streaks of black and white, have a graffiti-like quality, reminiscent of the gritty, urban aesthetic that dominated New York’s art scene in the 1980s. There’s a rawness to them, a sense of rebellion that contrasts beautifully with the more polished top. Together, these pieces create a dialogue between the structured and the chaotic, the refined and the untamed.

What really strikes me about this look is how it seamlessly blends comfort with high fashion. The hoodie’s oversized fit and the loose, almost baggy pants are unmistakably rooted in streetwear, but the artistry involved in their creation elevates them to something much more sophisticated. 

It’s the kind of outfit that makes you feel both cozy and cutting-edge—a perfect example of how fashion can be functional without sacrificing creativity.

Culturally, this ensemble feels like a nod to the ongoing conversation between art and fashion, where designers like Maraschin challenge the boundaries of what clothing can be. It’s wearable art in the truest sense, pieces that don’t just cover the body but tell a story, evoke emotion and make a statement. It’s also a reflection of our times—where the lines between high culture and street culture are increasingly blurred, creating a space where everyone can find their own expression.

So, if you’re someone who sees fashion as more than just what you wear—if you see it as an art form, a way to express who you are—then Joao Maraschin’s “ROAD TRIP” collection is for you. It’s bold, it’s brave and it’s exactly what the fashion world needs right now.

Artful Chaos on the Runway

As soon as this look appeared, it was clear that Maraschin was pushing the boundaries of what knitwear can be—not just a cozy staple, but a canvas for creativity, rebellion and artistry.

The first thing that strikes you about this outfit is the sheer volume and texture. The oversized knit sweater feels like it’s been woven together from fragments of memories, a patchwork of experiences stitched into a single garment. 

It has that raw, almost undone quality that brings to mind the works of avant-garde designers like Rei Kawakubo of Comme des Garçons, who often challenges the conventions of beauty with her deconstructed aesthetics. Maraschin’s take is a little more grounded, but no less impactful.

There’s something wonderfully chaotic about this sweater, with its mix of black, white and metallic threads. The texture is rich and varied, almost as if it’s telling a story through its intricate weaves. It’s the kind of piece that feels like it was crafted by hand, with each loop and stitch adding to its character. This is a work of art, one that blurs the line between fashion and sculpture.

Paired with this statement sweater is a matching skirt that continues the narrative of deconstruction. The skirt wraps around the model’s body in a way that feels almost protective, like a second skin that’s both fragile and strong. It’s a perfect complement to the oversized top, balancing the look while maintaining that sense of organic, almost primal beauty.

The leggings, splattered with vibrant blue and white, add a touch of urban grit to the ensemble. They remind me of the splatter techniques used by artists like Cy Twombly, where chaos is harnessed to create something unexpectedly beautiful. These leggings are a bold choice, grounding the look in a modern, streetwear-inspired vibe that keeps it from feeling too precious.

What I love most about this outfit is how it manages to be both avant-garde and accessible. It’s fashion that makes a statement, but it’s also something you could see yourself wearing—maybe not every day, but on those days when you want to feel powerful, unique and just a little bit rebellious. Maraschin has taken the comfort of knitwear and turned it on its head, creating something that’s as much about art as it is about function.

In a world where fashion can often feel formulaic, Joao Maraschin reminds us that it’s okay to break the rules, to embrace the imperfect and to find beauty in the unexpected. This look is a celebration of texture, form and the creative spirit—a reminder that the best fashion is the kind that makes you feel something. Whether it’s the softness of the knit against your skin or the boldness of the design, this outfit is all about the experience. And isn’t that what fashion should be?

Credits

Creative Direction: Joao Maraschin

Styling: Renata Correa

Casting: Fernando Herbert

Makeup: Cianne Denize sponsored by Simple Organic

Hair: Michael Bui sponsored by KMS

Photography: Lorena Dini

Sound: Jan Brzezinski

Video: Justlugonja

Production: Buzzcut Zeazon

PR: Buzzcut Zeazon

Trainers: Veja

Shoes: Tabitha Ringwood

Jewelery: Carlos Penna

Glasses: Hot Futures