In a delightful twist that merges the worlds of high fashion and competitive sports, French luxury brand Barbara Bui has been named the official outfitter for the Paris Saint-Germain women’s football team for the 2024-2025 season.
This marks a significant milestone as Paris Saint-Germain becomes the first team in the women’s championship to have an official outfitter, setting a new standard for elegance in women’s football.
“I really enjoyed the creative work involved in dressing the Paris Saint-Germain women’s football team,” said Barbara Bui, creator of the eponymous French luxury brand. “It’s a fantastic team!
“I have always loved articulating the character and personality of women,” she added. “The talent of these elite athletes is the embodiment of this. It’s a joy to dress them!”
This collaboration between Paris Saint-Germain and Barbara Bui goes beyond fashion. It celebrates shared values and aspirations. Both brands are known for their Parisian elegance, global influence and dedication to excellence.
This partnership aims to merge the dynamic energy of sports with the refined sophistication of fashion, creating a unique and eye-catching blend.
“Paris Saint-Germain is proud and happy to be the first French women’s football club to sign a partnership with an official outfitter with the authenticity of Barbara Bui,” said Fabien Allegre who is the Paris Saint-Germain Chief Brand Officer. “Since 1987, the brand has continued to play with fashion codes to promote femininity and its excellence.
“This partnership – which highlights their shared Parisian roots – is more than a marriage of convenience,” he added. “Rather, it is a coming together of passions.”
From next season, the Paris Saint-Germain women’s team will don two pre-match presentation outfits, a formal outfit and a casual outfit, all designed by Barbara Bui.
These pieces have been crafted after getting to know the players and understanding their personal styles. Barbara Bui is known for her sharp lines and mix of masculine and feminine elements, which makes her designs a great fit for these strong, dynamic athletes.
Founded in 1970, Paris Saint-Germain has grown to become one of the most successful French clubs, both in terms of titles and influence. Since being acquired by Qatar Sports Investments in 2011, the club has seen tremendous success.
Beyond men’s football, Paris Saint-Germain is also a leader in other sports, including Esports, judo, women’s football and handball.
The Paris Saint-Germain women’s team has made a name for itself in France and Europe, with numerous national and international titles. The team’s integration into the Paris Saint-Germain Campus in Poissy allows them to train in top-notch facilities alongside the men’s team and youth academies.
Barbara Bui’s partnership with Paris Saint-Germain highlights her innovative approach, bringing a new level of sophistication to women’s football. As the official outfitter, Barbara Bui is set to redefine sports fashion, making a stylish statement both on and off the field.
As the Paris Saint-Germain women’s team steps onto the field next season, dressed in Barbara Bui, they will not only showcase their athletic talent but also their impeccable style.
Fashion and sports enthusiasts alike have much to look forward to as this unique partnership unfolds, blending the best of both worlds and setting a new standard for elegance in women’s football.

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